Increase Your Bottom Line with a Local Business Marketing Strategy – One of the hardest things to get a handle on these days is customer loyalty. Your consumers know what they want and where they can get it. You have to offer them a pretty spectacular experience to get them to exit their comfort zone and switch to a new provider.
First off, you have to address what your customers really want. It’s not always about a top-quality product, and it’s not always about the promises you make. It’s much more basic than that: they want maximum convenience. They want to know they can buy your products through a variety of channels when they want: at home, on the go, wherever. If you can’t give that to them, you can expect them to move on to the next business that can.
Next, it’s time to sit down and start brainstorming. Take a long hard look at your existing online presence as well as your offline service. What is lacking in both spaces? What can you improve on? What’s already great? How can it be better? It’s no longer enough just to have a website. You need a mobile optimized website with local SEO so your local customers can find you at the moment they need you. More and more people are shopping with their phones. They’re researching as they are in the store, or on the way to the store, or as they’re leaving a store that carries something they want but don’t have. Where else can they get what they want RIGHT NOW? Be there at that moment.